Focus Groups

Virtual workshop event facilitated by HM Focus and our internal behavioural psychologist team.

Have you ever thought what makes your customer purchase from your or your competitors? Our Focus Workshop’s look at the science behind customer decision making, what motivates them to engage with and use your products/ services and how marketing and psychology can make your business the most attractive option.

HM Focus can facilitate a physical or virtual workshop session with a select group of potential customers and other existing clients. These session’s are jointly run with our team of organisational psychologist’s and behavioural neurogenetecist. Our team have worked with Fortune 500 companies, law and accounting firms both locally and in the US & China so are at the top of their game.

Following each session you will receive a detailed customer profile and sales kit. These kits help fuel your new or existing marketing and sales strategies. Training sessions can also be run with your sales team. 

HM Focus has strict internal governance framework to mitigate any risk of conflict of interest. HM Focus will only ever work with one supplier per industry, meaning we will never work on competing programs. HM Focus can also be engaged on a retainer basis ensuring you have us locked in to only work with your business.  

Request your free information pack

For a limited time we’re also offering 25% off all new virtual workshops booked. Offer expires 10th of May.

Organisational Psychology and Behavioural Insights


Whether building a tender or proposal from the ground up or revamping an established one, HM Focus can work holistically, going from research to your potential client, your competitors to provide a custom template that helps you win new business.


“Back in 2019 we lost a tender to a large competitor and we’d seen in passing a copy of their high spec glossy tender documents. We knew we had to start competing at another level. We engaged HM Focus to create a new professional tender pack, they turned around in just 4 days which was amazing – it’s helped us separate ourselves from our competitors. We’ve since gone on to win more tenders, more frequently”


“I would have no hesitation recommending HM Focus to assist with tenders, they helped us successfully pitch for one of our largest clients to date. The tender pack was developed together using our content but made to look sharp. We now compete on some of the largest insurance tenders in the country without feeling like we’re on of the small guys”


Let’s Talk.




Find Us.


Suite 211/ 20 Dunkerley Place,
Waterloo, NSW 2000